# Game & Mobile App Incentives in Turkey (2025–2026): Recover Up to 70% of Your Software and Advertising Costs ## **Game & Mobile App Incentives in Turkey (2025–2026): Recover Up to 70% of Your Software and Advertising Costs** ### 1\. Introduction: The Rising Power of Turkey’s Game Industry The global mobile gaming and app development market continues to expand, but so do operational costs — particularly for **software licenses** and **digital advertising**. In Turkey, where mobile developers increasingly dominate the export scene, the **Ministry of Trade** has created a series of **financial incentive programs** designed to reduce these burdens. If your company develops or publishes mobile games or digital applications, you can **reclaim up to 60% – even 70% in certain cases – of your software and advertising expenditures** under official government support schemes. These programs are not speculative benefits — they are active, audited, and financially substantial mechanisms that can dramatically improve your studio’s cost-efficiency and international competitiveness. --- ### 2\. Software License Reimbursement: Up to 60% Back on Your Tools Developers depend on paid platforms like **Unity, Figma, Adobe, and JetBrains** to bring their creative visions to life. Recognizing this, the Ministry of Trade reimburses a portion of these license costs for export-focused digital companies. #### ✅ Core Conditions: * The company must be registered as a **service exporter**. * The license must be purchased **directly from the software company** or its **authorized reseller**. * The software must be **on the approved incentive list**, which is updated periodically. #### 🧾 Supported Licenses (2025 List) | Category | Example Tools | | --- | --- | | Game Engines | Unity, Unreal Engine | | 3D & Design | 3Ds Max, Maya, ZBrush, Adobe Animate, After Effects, Substance 3D | | Collaboration & DevOps | Docker, JetBrains, Sentry | | UI/UX & Design | Figma, Canva, Graphic | | Testing & QA | BrowserStack, Burp Suite, SonarCloud | | Real-Time & Cloud Tools | [Agora.io](http://Agora.io), Apollo, Photon, Modmob, Vyond | #### 💰 Support Ratio * **60% reimbursement** of eligible license costs * In specific export categories or Technopark partnerships, this may rise to **70%** --- ### 3\. Why Authorized Distributors Matter Not all purchases qualify. To be eligible for reimbursement, the invoice must come from: * The software provider directly (e.g. Unity Technologies), or * An **authorized local distributor** listed on the official partner website. For instance, if you buy your **Unity license** through **Codeo**, it’s covered — because Codeo is listed as Unity’s authorized reseller. If you purchase through an unverified marketplace or intermediary, the claim will be **automatically rejected**. **Always verify authorization** by: * Checking the software’s *official partner/reseller list*, or * Requesting a *written reseller certificate* before making payment. ⚠️ Purchases from non-authorized sellers are **not eligible** for government support. --- ### 4\. Advertising: The Real Growth Engine for Mobile Apps For mobile apps and games, **advertising is not optional — it’s the lifeblood of growth.** User acquisition, engagement, and monetization all rely on a robust ad strategy. Yet advertising can consume **up to 60% of a company’s annual budget.** The Turkish Ministry of Trade recognizes this and offers **export-oriented digital marketing support**, allowing studios to **recover up to 70% of their ad spend** when promoting their apps internationally. #### 🔹 Supported Ad Channels: * Google Ads (Search, Display, UAC) * Meta Ads (Facebook, Instagram, Audience Network) * TikTok Ads, Unity Ads, AppLovin * Influencer or content marketing aimed at foreign users * Digital PR and paid collaborations for international app launches #### 📋 Key Requirements: * Campaigns must be **targeted at foreign markets**, not domestic audiences. * Ads must be **invoiced to the company** (not to individual employees). * Proof of payment and campaign reports must be submitted in the export support file. Under these conditions, **advertising expenses can be reimbursed by 50–70%**, depending on the campaign type and export linkage. --- ### 5\. Why the Turkish Government Supports This The government’s **2025–2030 Service Export Strategy** identifies **gaming, software, and digital media** as strategic export sectors. The rationale is straightforward: * To **retain foreign exchange** by offsetting imported service costs, * To **enhance global competitiveness** of Turkish creative industries, and * To **support high-tech and creative service exports** through fiscal relief. These programs fall under the broader policy umbrella of **Law No. 1567 (Protection of the Value of Turkish Currency)** and the **Service Export Support Communiqué**, jointly implemented by the **Ministry of Trade** and **Service Exporter Unions**. --- ### 6\. Combined Strategy: Software + Advertising + R&D Smart studios don’t treat these supports separately — they design a **comprehensive financial optimization plan** that combines three pillars of incentive: | Expense Type | Support Ratio | Legal Basis | Example | | --- | --- | --- | --- | | Software Licenses | 60–70% | Service Export Support Communiqué | Unity, Adobe, Figma | | Digital Advertising | 50–70% | Ministry of Trade Marketing Incentive | Google UAC Campaigns | | R&D Personnel | 100% Income Tax + SGK Exemption | Law No. 4691 (Technopark) | Developer Salaries | Through this layered approach, a mobile game or app company can **reduce total operational costs by nearly 50%**, while maintaining full compliance and eligibility for future programs. --- ### 7\. Common Mistakes to Avoid * ❌ Buying software through **unauthorized marketplaces** * ❌ Mixing personal-use and company-use ad accounts * ❌ Submitting invoices lacking tax ID or proof of export * ❌ Failing to document campaign reports or payment proofs Each of these mistakes can invalidate your reimbursement application. Compliance and proper documentation are non-negotiable. --- ### 8\. Reach us If your mobile app or game generates revenue and you spend on **software licenses** or **ad campaigns**, you’re already eligible for state-backed reimbursement. Most companies simply fail to apply — or apply incorrectly. 💡 **OZM Consultancy** helps studios: * Identify all eligible costs * Prepare and submit support files correctly * Align ad and license purchases with Ministry compliance standards * Combine Technopark, export, and marketing incentives into one cohesive structure 👉 **Contact OZM Consultancy today** to evaluate your eligibility and recover your 2025–2026 expenses before the support window closes. ### info@ozmconsultancy.com ![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762272771521/96f62989-00ea-4d37-8855-104fa9c1aaf3.png align="center")