# Government Support for Software, Digital Games, and Mobile Apps: Advertising, Promotion, and Marketing Subsidies # Government Support for Software, Digital Games, and Mobile Apps: Advertising, Promotion, and Marketing Subsidies **If you are a software developer, mobile app founder, or gaming studio looking to expand abroad, Turkey offers a unique government-backed financial support program.** This scheme is designed to help digital companies promote their products internationally through advertising, promotion, and marketing subsidies. In this article, we will break down: * Which expenses are eligible for support * The financial limits and percentages * Conditions and restrictions you need to know * How to apply and what documents are required --- ## 1\. What Expenses Are Supported? The subsidy program applies to the **international promotion** of: * Software * Digital games * Mobile applications * Digital intermediation and service platforms ### Support Rate and Limits * **60%** of eligible expenses are covered. * Each company can promote **up to 10 products per year**. * For the **first 3 products**, support goes up to **10 million TL annually (per product)**. * For the **next 7 products**, support is capped at **1.2 million TL annually (per product)**. --- ## 2\. Eligible Advertising and Marketing Costs ### Social Media & Search Engine Ads * Design, updates, content, and management costs are covered up to **10,000 TL per month**. * Only **sponsored/boosted ads** qualify. * To receive support, companies must show **consistent promotional activity** on the platform. ### Catalogs, Brochures, and Promotional Materials * Supported if actually used in events or campaigns. * Support amounts: * **50,000 TL per event** (company level) * **200,000 TL per event** (cooperation organizations/consortiums) ### Language Usage Rule * If both **foreign languages and Turkish** are used, support is calculated on **50% of the expense**. --- ## 3\. Expenses That Are **Not Supported** Some costs fall outside the scope: * Travel and accommodation expenses for promotion. * Shipping costs of promotional materials. * Domestic-only advertising campaigns. * Ads published in **Turkish-only media abroad**. * **SEO services** (Search Engine Optimization). * Pretending to be a foreign-based company on websites/social media. * Ads placed via third-party accounts not belonging to the company. * Pre-transfer expenses for acquired products or brands. * Ads made by affiliated/related companies or shareholders. * Payments with post-dated checks or personal credit cards. * Websites showing only foreign company details (domestic info must also be present). --- ## 4\. Conditions for Benefiting from the Support ### Company Eligibility * Must be **at least 1 year old**. * A company can benefit from the subsidy for **up to 5 years**. * Each product has its own **5-year support limit**. * Change of ownership does **not** reset the support period. ### Activity Requirements * Campaigns must: * Reach the **right target audience** * Be conducted in a **relevant medium** * Use **effective communication methods** * Brands must belong to the applicant (foreign registration not mandatory). --- ## 5\. Application & Documentation Applications are submitted via **KEP (Registered Electronic Mail)** to the **Service Exporters Association (HİB)** with **Annex-31 application documents**. ### Key Documentation Requirements 1. **Application Form & Petition** (with contact details). 2. **Invoices** (issued in the company’s name, clearly describing the service). 3. **Proof of Payment** (bank-certified receipts/statements). 4. **Contracts** (must include service details and fees). 5. **Promotional Samples** (catalogs, brochures, event visuals). 6. **Expense Information Form** (mandatory for all). 7. **Additional Information** may be requested during review. ⚠️ **Important:** All documents must be complete, accurate, and **e-signed**. Missing or inconsistent records risk rejection. --- ## 6\. Why This Matters for Tech Startups and Game Studios This support scheme is not just a subsidy—it’s a **strategic growth tool**. With advertising and promotion being one of the highest expenses for digital businesses, covering **60% of the cost** makes global scaling more affordable. For companies competing in crowded markets like gaming, mobile apps, and SaaS, this program provides: * **Stronger international presence** * **Reduced marketing costs** * **A longer runway for growth** --- ## Final Thoughts Turkey’s **Advertising, Promotion, and Marketing Support** for software, mobile apps, and digital games offers one of the most practical funding opportunities for companies aiming to scale internationally. The program is generous but also highly regulated. Success depends on **proper documentation, compliance with the rules, and strategic campaign planning.** --- ### 📌 Reach us If your company is planning to promote a **mobile app, digital game, or SaaS product abroad**, we can help you: * Structure your application * Ensure eligibility of your expenses * Prepare and submit complete documentation * Maximize your subsidy claims 👉 Contact us today to build the right structure and start benefiting from government-backed marketing support. info@ozmconsultancy.com ![](https://cdn.hashnode.com/res/hashnode/image/upload/v1759294702228/f0f430d2-bd67-4587-8853-554a08f99e71.png align="center")